Dr. Ethan Christensen is an assistant professor of marketing at University of Wisconsin-Superior. Dr. Christensen holds a BS in business management from St. Cloud State University, an MBA from Minnesota State University-Mankato, and a PhD in marketing from the University of Texas-Arlington. Dr. Christensen currently teaches courses in research methods, consumer behavior, and marketing strategy. Previously, he worked for 3M Company and Chevron Oil. His research interests include digital marketing, brand management, customer-experience engineering, and marketing strategy.